The Catalyst designers are embarking on a couple of design projects, and they are pumped! They are getting back to their roots after working on a lot of funding projects, thanks to two nonprofit design missions that recently came through our door.
The first is working with students in Houston Independent School District to develop a project theme that will encourage kids to eat better and be more active. During the next few months, they will be raising awareness through a poster campaign, promoted both in and out of school. Community partners like the YMCA and local businesses will help the effort, and the designers hope to get them to display the posters as well. The theme for the social marketing effort, which the kids helped develop, is “Change the Game!” Currently, the designers are working on action messages with the kids.
The other project is with the American Dietetic Association Foundation. Catalyst designers are in the midst of a campaign to draw attention to the need for nutrition in obesity prevention. They aim to focus on what nutrients kids need, not just the foods and drinks they should avoid. It will also raise awareness of the importance of registered dietitians, as there are more and more non-credentialed individuals providing nutrition recommendations (that in turn change food policies) in locations where kids are… including schools and community centers. These individuals dispense advice without total understanding of the nutrients needed relative to cognition, growth and development — doing more harm than good in the long run.
So that’s what we are working on, and we have a lot coming up in the not so distant future. It’s all about using our talents to help others. As shown by these current projects, design can be used to make a difference in what seem to be a small way… when in all actuality, we are creating the building blocks necessary for healthy future generations!
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